Variant 1

 

1. Аcommercial interruption, where a thing, a product or a service is advertised. It helps people to choose best things.
2. a) television
3. b) radio
4. c) internet
5. d) newspapers
6. e) advertisement

 

2. A worldwide system of interconnected networks and computers
3. a) television
4. b) radio
5. c) internet
6. d) newspapers
7. e) advertisement

 

3. A newspaper with fairly small pages mostly containing stories about famous people and not much serious news)
4. a) broadsheets
5. b) national
6. c) regional
7. d) tabloid
8. e) local

 

4. A kind of newspaper, printed on large sheets of paper, whichcontain serious political, industrial, financial and cultural news
5. a) tabloid
6. b) broadsheet
7. c) daily
8. d) weekly
9. e) monthly

 

5. A kindpublished on every day of the week except Sunday
6. a) tabloid
7. b) broadsheet
8. c) daily
9. d) weekly
10. e) monthly

 

6. What noun phrase refers to a publication printed on very good quality paper?
7. a) glossy magazine
8. b) printed magazine
9. c) illustrated magazine
10. d) weekly magazine

 

7. Who invented a radio?
8. a) Alexander Popov 
9. b)Alexander Graham Bell
10. c) Yuri Gagarin
11. d) Genry Ford
12. e) Karl Benz
13. Major British TV Channel is
14. a) IBA
15. b) BBC
16. c) CCB
17. d) CBC
18. e) BCC

 

9. What is telemedicine?
10. a) Something that gives people access to the expertise of specialties in urban hospitals through the use of multimedia and computer networks
11. b) computer game that allows people to pretend to be doctors
12. c) database that lists and explains all known medicines
13. d) advertisement for the local grocery store's pharmacy

 

10. What are presentations?
11. a) A sequence of slides that usually incorporate text, sound, graphics, and animation
12. b) A speech
13. c) Information presented using more text than graphics and animation
14. d) A television interview or news report

 

11. What is multimedia?
12. a) Moving images and text
13. b) Images and audio
14. c) Integration of still and moving images, text, and sounds by means of computer technology
15. d) Programs that combine text and images on a television screen

 

12. What noun means the subjective way people see/interpret something?
13. a) perception
14. b) analysis
15. c) opinion
16. d) communication

 

13. E-commerce is:
14. a) Business-to-Business transactions and Business-to-Consumer transactions
15. b) Getting money from your computer online
16. c) Selling your home on the Internet
17. d) A revolution in business practices

 

14. What are the benefits of groupware?
15. a) Member of the group can feel like they can belong
16. b) Members of the group can share programs, computer files, and other resources
17. c) Members of the group can read e-mails sent to other group members
18. d) Members of the group can rely on the other people in the group to do their work
    
19. What is computer-based training?
20. a) A video game
21. b) A method of training a computer to reject viruses
22. c) A method of education that allows people to learn at their own pace, usiing specically designed interactive software
23. d) A method of training the computer to perform routine tasks

 

16. How does multimedia help school-age children?
17. a) It replaces direct textbook reading
18. b) It helps students learn in new and stimulating ways and allows them to apply their knowledge creatively
19. c) It allows students to control all their learning
20. d) It replaces teacher lectures

 

17. Every web page has its own
18. a) Database connection
19. b) Personal search engine
20. c) Animation scheme
21. d) URL

 

18. What noun refers to the group of customers for a magazine or newspaper?
19. a) friendship
20. b) readership
21. c) relationship
22. d) spaceship

 

19. A programme which gives facts and information about a particular subject
20. a) talk show
21. b) weather forecast
22. c) news
23. d) comedy
24. e) reality show

 

20. What adjective means new, creative and inventive?
21. a) innovative
22. b) motivative
23. c) stimulative
24. d) invigorative

 

  

Variant 2

 

 

1. The computer was invented in
2. a) 1954
3. b) 1940
4. c) 1963
5. d)
   
6. What adjective means that you can look at a magazine online without having to buy it? a) visible
7. b) browsable
8. d) ostensible
9. c) unreplaceable

 

3. The average salary for a primary teacher in the OECD countries is:
4. a) £24,690
5. b) £28,660
6. c) £20,500
7. d) £30,000

 

4. The phenomenon of speaking and understanding two or more languages.
5. a) lingualism

 

1. b) threelingualism
2. c) bilingualism
3. d) fourlingualism

 

5. According to Ellen Bialystok’s words: «… it is possibly the most important cognitive system we have. It is where all of our decisions about what to attend to, what to ignore and what to process are made».
6. a) will
7. b) attention
8. c) sense
9. d) perception

 

6. 6. The best method to measure the executive control system is called:
7. a) Executive test
8. b) Brain test
9. c) Stroop test
10. d) Scroop test

 

7. Broadsheet newspapers first appeared in Britain in:
8. a) 17^th century
9. b) 18^th century
10. c) 19^th century
11. d) 20^th century

 

8. Tabloids first appeared in the early:
9. a) 17^th century
10. b) 18^th century
11. c) 19^th century
12. d) 20^th century

 

9. Cultural diversity or the evolution, where people from different ethnicities coexist:
10. a) multiculturalism
11. b) bilingualism
12. c) tolerance
13. d) extremism

 

10. Multiculturalism had gained significance in American society during…
11. a) the 1980s and 1990s
12. b) the 1960s and 1970s
13. c) the 1970s and 1980s
14. d) the 1950s and 1960s

 

11. Multiculturalism can also refer to …… policy adopted by a multicultural nation.
12. a) integrative
13. b) innovative
14. c) stimulative
15. d) invigorative

 

12. An early researcher in the field of visual learning and the father of the Cone of Experience, is credited for the original linkage between instructional theory and communications media:
13. a) Richard Mayer
14. b) Frank Dwyer
15. c) Roxanne Moreno
16. d) Edgar Dale

 

13. Multimedia Principle, based on the work of Richard Mayer, Roxanne Moreno and other prominent researchers says:
14. a) Retention is improved through words alone rather than through words and pictures.
15. b) Retention is improved through pictures rather than through words.
16. c) Retention is improved through words and pictures rather than through words alone.
17. d) Retention is improved through words rather than through pictures.

 

14. “Students learn better when corresponding words and pictures are presented simultaneously rather than successively” – is the essence of ….
15. a) Coherence Principle
16. b) Temporal Contiguity Principle
17. c) Redundancy Principle
18. d) Individual Differences Principle

 

15. Meta-analysis was developed by Gene Glass in the …
16. a) mid-1960s
17. b) mid-1970s
18. c) mid-1980s
19. d) mid-1990s

 

16. A trusted source of information and platform where organizations can interact with audiences is called …
17. a) social media
18. b) mass media
19. c) multi media
20. d) public media

 

17. Network software that delivers educational programs and gives institutions other administrative activities is called:
18. a) Learning credit system
19. b) Learning interactive system
20. c) Learning management system
21. d) Learning research system

 

18. Unique registered charitable organization developed and run by and for Canada’s youth:
19. a) ETM
20. b) CCM
21. c) BBC
22. d) CPD

 

19. Six-month mentor-based program through which a group of 25 at-risk youth, aged 16 to 25, who have an affinity and interest in the media arts, conceive, plan and develop different media projects.
20. a) CPD
21. b) ETM
22. c) BBC
23. d) DTI

 

20. General principles of using mass media are:
21. a) Organization, Selection, Planning, Experience, Preparation, Evaluation
22. b) Experience, Preparation, Evaluation
23. c) Selection, Planning, Experience, Preparation, Evaluation
24. d) Planning, Experience, Preparation, Evaluation

 

ANSWER KEY

 

1 variant	2 variant
1 – e	1 – d
2 – c	2 – b
3 – d	3 – a
4 – b	4 – c
5 – c	5 – b
6 – a	6 – c
7 – a	7 – b
8 – b	8 – c
9 – a	9 – a
10 – a	10 – c
11 – c	11 – a
12 – c	12 – d
13 – a	13 – c
14 – b	14 – b
15 – c	15 – b
16 – b	16 – a
17 – d	17 – c
18 – b	18 – a
19 – c	19 – d
20 – a	20 – a